Effective Date: May 25, 2026
Website Covered: https://redtraffic.com/
Issued by: REDLEADZ LLC
1. INTRODUCTION; RELATIONSHIP TO TERMS
1.1. These Advertising and Publisher Guidelines (“Guidelines”) are issued by REDLEADZ LLC, doing business under the “Redtraffic” brand (“Redtraffic,” “we,” “us,” or “our”), and apply to all Buyers, Sellers, Members, advertisers, publishers, traffic sources, campaigns, advertisements, creatives, landing pages, placements, websites, applications, scripts, tags, pixels, redirects, products, services, offers, and other activity submitted, displayed, routed, monetized, or made available through or in connection with the Redtraffic website, platform, advertising technology services, and related services.
1.2. These Guidelines form part of and are incorporated into the Redtraffic Terms and Conditions. By accessing or using the Services, submitting campaigns, buying traffic, selling Ad Space, connecting traffic sources, displaying advertisements, or otherwise participating in the Platform, you agree to comply with these Guidelines, the Terms and Conditions, the Privacy Policy, the Cookies Policy, and any other applicable Redtraffic policies, notices, or written agreements.
1.3. These Guidelines are intended to protect users, Members, advertisers, publishers, payment providers, traffic quality, Platform integrity, and Redtraffic’s compliance obligations. They are not exhaustive. Redtraffic may reject, restrict, suspend, remove, block, or terminate any campaign, Advertisement, creative, landing page, traffic source, website, placement, account, or activity where Redtraffic reasonably believes that it may violate these Guidelines, the Terms and Conditions, applicable law, payment-provider rules, card-network rules, platform policies, or Redtraffic’s risk-management standards.
1.4. Each Member is solely responsible for ensuring that its content, campaigns, traffic sources, websites, applications, advertisements, products, services, offers, claims, data practices, tracking technologies, and business activities comply with all applicable laws, regulations, industry standards, payment-provider rules, card-network rules, and Redtraffic policies in every jurisdiction where they are targeted, displayed, accessed, routed, monetized, or made available.
1.5. Redtraffic does not provide legal, tax, regulatory, advertising, or compliance advice. Approval, review, delivery, moderation, or non-rejection of any campaign, Advertisement, creative, landing page, traffic source, website, placement, or account does not mean that Redtraffic has verified its legality, safety, quality, ownership, compliance, or suitability. Members remain solely responsible for their own compliance.
1.6. Redtraffic may update, supplement, interpret, or enforce these Guidelines at its sole discretion, subject to the Terms and Conditions and applicable law. In the event of a conflict between these Guidelines and the Terms and Conditions, the Terms and Conditions will control unless Redtraffic expressly states otherwise in writing.
1.7. Redtraffic is operated by REDLEADZ LLC, a limited liability company organized under the laws of the State of Colorado, United States of America, with its principal business address at:
REDLEADZ LLC
16773 Sheridan Pkwy, Apt 303
Broomfield, CO 80023
United States
1.8. The “Redtraffic” name, brand, logo, trademarks, service marks, and related intellectual property are owned by REDLEADZ LLC
2. GENERAL COMPLIANCE REQUIREMENTS
2.1. Members must use the Services only for lawful, authorized, truthful, transparent, and compliant advertising and publishing activities.
2.2. Members are solely responsible for ensuring that all campaigns, Advertisements, creatives, landing pages, websites, applications, traffic sources, placements, products, services, offers, claims, checkout flows, subscription flows, scripts, tags, pixels, cookies, tracking technologies, redirects, and data practices comply with these Guidelines, the Terms and Conditions, the Privacy Policy, the Cookies Policy, applicable law, payment-provider rules, card-network rules, industry standards, and platform policies.
2.3. Members must comply with all laws and regulations applicable in every jurisdiction where their content, campaigns, advertisements, websites, landing pages, traffic sources, products, services, offers, or business activities are targeted, displayed, accessed, routed, monetized, or made available.
2.4. Members must not submit, display, route, monetize, or facilitate any content, Advertisement, campaign, website, landing page, traffic source, product, service, offer, claim, or business activity that is unlawful, fraudulent, deceptive, harmful, abusive, infringing, exploitative, unsafe, non-compliant, or likely to create legal, regulatory, payment-provider, card-network, reputational, security, or operational risk for Redtraffic.
2.5. Members must provide accurate, complete, current, and non-misleading information to Redtraffic, including account information, company information, identity information, beneficial ownership information, payment information, payout information, tax information, campaign information, traffic-source information, compliance documents, and any other information requested for verification, fraud prevention, payment-provider compliance, sanctions/AML screening, tax compliance, traffic-quality review, or risk management.
2.6. Members must not attempt to bypass, disable, manipulate, conceal, interfere with, or circumvent Redtraffic’s technical systems, moderation processes, compliance checks, fraud-prevention measures, traffic-quality controls, geographic restrictions, payment controls, payout controls, account restrictions, or security systems.
2.7. Members must not use cloaking, hidden redirects, misleading redirects, unauthorized scripts, unauthorized iframes, malware, forced downloads, browser lockers, fake system alerts, deceptive overlays, misleading buttons, disguised links, hidden placements, stacked ads, auto-refresh abuse, or any other technique designed to mislead users, manipulate measurements, evade review, or interfere with user choice.
2.8. Members must ensure that any regulated or sensitive offer, including financial products, investment products, crypto-related products, forex, binary options, gambling, sweepstakes, alcohol, tobacco, nicotine, controlled substances, healthcare, medical, pharmaceutical, political, religious, weapons-related, adult-oriented, dating, or other restricted content, is lawful in the target jurisdiction and approved by Redtraffic in writing where required.
2.9. Redtraffic may require prior written approval for any vertical, offer, traffic source, placement, website, landing page, creative, targeting setting, payment method, payout method, or business activity that Redtraffic considers sensitive, regulated, high-risk, or subject to additional compliance review.
2.10. Redtraffic’s approval, review, moderation, non-rejection, or delivery of any campaign, Advertisement, creative, landing page, traffic source, website, placement, account, or activity does not waive any requirement under these Guidelines or the Terms and Conditions and does not limit Redtraffic’s right to later reject, suspend, restrict, remove, block, terminate, withhold, or take enforcement action.
2.11. Redtraffic may request supporting documentation at any time, including licenses, permits, registrations, age-verification records, consent records, 18 U.S.C. §2257/2257A records or statements where applicable, privacy notices, cookie notices, terms, refund policies, proof of rights, proof of authorization, payment-method proof, payout-method proof, traffic-source evidence, or other compliance materials.
2.12. Failure to provide requested documentation, or provision of false, incomplete, misleading, forged, altered, unverifiable, or inconsistent documentation, may result in rejection, suspension, account termination, payment holds, payout holds, withholding, set-off, deduction, retention, forfeiture to the extent permitted by applicable law and payment-provider rules, and any other remedies available under the Terms and Conditions.
3. PROHIBITED CONTENT AND CONDUCT
3.1. Members must not use the Services to create, upload, submit, display, promote, distribute, sell, purchase, target, deliver, route, monetize, or facilitate any content, Advertisement, campaign, creative, landing page, website, application, traffic source, product, service, offer, claim, data practice, tracking practice, or conduct that is unlawful, harmful, fraudulent, deceptive, abusive, exploitative, infringing, unsafe, non-compliant, or otherwise prohibited under applicable law, these Guidelines, the Terms and Conditions, payment-provider rules, card-network rules, platform policies, or Redtraffic’s compliance standards.
3.2. Without limitation, the following are prohibited:
3.2.1. child sexual abuse material, child pornography, sexual content involving minors, content involving persons under the legal age of majority, or any content that depicts, suggests, exploits, sexualizes, or appears to involve minors in a sexual, abusive, exploitative, or unlawful context;
3.2.2. non-consensual sexual content, image-based abuse, revenge porn, extortion, blackmail, coercion, hidden-camera content, unauthorized intimate imagery, or content involving persons who have not provided legally valid consent;
3.2.3. human trafficking, sexual exploitation, forced labor, coercion, prostitution where unlawful, escort services where unlawful, or any content, offer, product, service, or traffic source that facilitates exploitation or trafficking;
3.2.4. sexual violence, rape-themed content, bestiality, incest where unlawful, necrophilia, extreme sexual violence, or content that promotes, normalizes, or facilitates sexual abuse, exploitation, or non-consensual conduct;
3.2.5. content or conduct that promotes, incites, facilitates, or threatens violence, terrorism, self-harm, suicide, hate, harassment, discrimination, defamation, doxxing, stalking, or unlawful threats;
3.2.6. illegal goods or services, stolen goods, counterfeit goods, controlled substances, illegal drugs, drug paraphernalia where unlawful, illegal gambling, illegal financial services, unlawful weapons sales, unlawful medical or pharmaceutical products, or any product or service prohibited by applicable law;
3.2.7. malware, viruses, spyware, ransomware, phishing, credential theft, tech-support scams, browser locking, scareware, forced downloads, unauthorized scripts, unauthorized iframes, unauthorized redirects, cloaking, deceptive overlays, fake system alerts, fake virus alerts, fake operating-system warnings, or any code or practice designed to mislead users, damage systems, collect data unlawfully, interfere with user choice, or gain unauthorized access to a device, browser, account, network, or system;
3.2.8. deceptive, false, misleading, unfair, or fraudulent advertising practices, including fake claims, fake endorsements, fake celebrity endorsements, misleading pricing, misleading subscription flows, hidden material terms, misleading trial offers, unauthorized brand use, impersonation, fake chat requests, fake message notifications, fake download buttons, fake close buttons, or misleading calls to action;
3.2.9. unauthorized collection, use, sale, sharing, disclosure, or processing of personal data, including unlawful tracking, cookie placement, fingerprinting, profiling, targeting, retargeting, lead generation, or data transfer without required notice, consent, authorization, or legal basis;
3.2.10. infringement, misappropriation, or unauthorized use of intellectual property, trademarks, logos, copyrighted materials, celebrity images, publicity rights, privacy rights, contractual rights, or other third-party rights;
3.2.11. invalid traffic, artificial impressions, artificial clicks, bot traffic, automated traffic, incentivized or forced actions not expressly permitted by campaign terms, hidden placements, stacked ads, auto-refresh abuse, misleading placements, proxy or VPN manipulation, repeated manual activity designed to inflate payable events, or any manipulation of Platform measurements, campaign performance, billing, or payouts;
3.2.12. cloaking, content swapping, post-approval creative replacement, post-approval landing page replacement, hidden redirects, geo-based deception, device-based deception, compliance-review evasion, or any attempt to show Redtraffic one version of content while showing users or traffic sources another version;
3.2.13. content, traffic, campaigns, products, services, targeting settings, or business practices that violate 18 U.S.C. §2257, 18 U.S.C. §2257A, age-verification, consent, record-keeping, labeling, disclosure, or related adult-content compliance requirements where applicable;
3.2.14. products, services, offers, or claims involving crypto, forex, binary options, investment opportunities, financial products, gambling, sweepstakes, alcohol, tobacco, nicotine, controlled substances, healthcare, medical products, pharmaceuticals, political content, religious content, weapons, adult-oriented content, dating, or other regulated or sensitive verticals unless expressly approved by Redtraffic in writing where required;
3.2.15. any content, campaign, traffic source, website, landing page, product, service, offer, data practice, or business activity that may create unacceptable legal, regulatory, payment-provider, card-network, sanctions/AML, fraud, consumer-protection, privacy, security, reputational, or operational risk for Redtraffic.
3.3. Members must not target, deliver, route, monetize, or cause advertisements to be displayed in any jurisdiction where the relevant content, product, service, offer, claim, advertising practice, data practice, or business activity is unlawful, restricted, or requires authorization that the Member does not possess.
3.4. Redtraffic may reject, block, remove, suspend, restrict, or terminate any campaign, Advertisement, creative, landing page, website, traffic source, placement, account, or activity where Redtraffic reasonably suspects or determines that it violates this Section, the Terms and Conditions, applicable law, payment-provider rules, card-network rules, platform policies, or Redtraffic’s compliance standards.
3.5. Redtraffic may require documentation, licenses, authorizations, age-verification records, consent records, rights-clearance evidence, 18 U.S.C. §2257/2257A records or statements where applicable, privacy notices, cookie notices, proof of claims, traffic-source evidence, or other supporting materials before approving or continuing any campaign, traffic source, placement, account, or activity.
3.6. Violation of this Section may result in campaign rejection, campaign suspension, account suspension, account termination, traffic-source rejection, placement removal, payment holds, payout holds, withholding, set-off, deduction, retention, forfeiture to the extent permitted by applicable law and payment-provider rules, disclosure to payment providers or competent authorities where appropriate, and any other remedies available under the Terms and Conditions.
4. ADVERTISER GUIDELINES; CAMPAIGN REQUIREMENTS
4.1. Advertisers and Buyers are solely responsible for all Advertisements, creatives, campaigns, landing pages, products, services, offers, claims, targeting settings, tracking technologies, redirects, checkout flows, subscription flows, and related materials submitted, promoted, delivered, routed, or made available through the Platform.
4.2. Advertisers must provide accurate, complete, current, and non-misleading campaign information, including advertiser identity, promoted product or service, landing page URL, target jurisdictions, targeting settings, pricing information, billing or subscription terms, required disclosures, and any other information requested by Redtraffic for moderation, compliance, payment-provider review, or risk-management purposes.
4.3. Advertisements and landing pages must accurately represent the product, service, offer, content, or destination being promoted. Creatives must not materially mislead users about the nature of the offer, the identity of the advertiser, the destination page, pricing, trial terms, subscription terms, download behavior, user action required, or any material condition.
4.4. Advertisers must own or have all rights, licenses, permissions, consents, releases, and authorizations necessary to use, display, distribute, promote, and deliver all creatives, images, videos, trademarks, logos, names, likenesses, testimonials, endorsements, claims, landing pages, products, services, and related materials.
4.5. Advertisers must not use fake endorsements, unauthorized celebrity images, misleading testimonials, imitation of publisher content, imitation of operating-system alerts, fake system messages, fake chat requests, fake notifications, fake download buttons, fake close buttons, deceptive countdown timers, misleading scarcity claims, or other deceptive design patterns.
4.6. Advertisers must ensure that all product claims, performance claims, health claims, income claims, financial claims, dating claims, age-related claims, and other advertising claims are truthful, substantiated, not misleading, and compliant with applicable law and platform policies in each target jurisdiction.
4.7. Advertisers must ensure that all landing pages, checkout flows, subscription flows, billing flows, pricing disclosures, cancellation terms, refund terms, trial terms, privacy notices, cookie notices, consent mechanisms, and required legal disclosures are clear, accessible, accurate, and compliant with applicable law.
4.8. Advertisers must not use cloaking, content swapping, hidden redirects, post-approval creative replacement, post-approval landing page replacement, geo-based deception, device-based deception, compliance-review evasion, or any technique designed to show Redtraffic one version of content while showing users, publishers, payment providers, or regulators another version.
4.9. Advertisers must not automatically redirect users to app stores, external applications, downloads, subscription prompts, push-subscription flows, payment pages, or other destinations without clear user action and without compliance with applicable law, platform rules, and Redtraffic requirements.
4.10. Popunder, interstitial, video, push, instant message, native, banner, and other ad formats must comply with the format-specific requirements published by Redtraffic and must not degrade user experience, block navigation, prevent closing where a close control is required, trigger unauthorized sound, imitate system functions, or interfere with browser or device functionality.
4.11. Where advertisements are displayed to users in the European Union or other jurisdictions with ad-transparency requirements, Advertisers are responsible for providing accurate transparency information, including the identity of the person or entity on whose behalf the advertisement is presented, the person or entity that paid for the advertisement where different, and meaningful information about the main parameters used to determine why the advertisement was shown to a user, where required by applicable law.
4.12. Redtraffic may display, transmit, store, or otherwise make available ad-transparency information derived from data provided by the Advertiser where required or appropriate for compliance with the EU Digital Services Act, similar transparency laws, platform requirements, or Redtraffic policies. The Advertiser remains solely responsible for the accuracy and legality of such information.
4.13. Redtraffic may review campaigns before activation and at any time during the campaign lifecycle through automated systems, manual review, third-party tools, payment-provider review, fraud-prevention review, or compliance review. Approval is not guaranteed and may be withdrawn at any time.
4.14. Redtraffic may reject, pause, suspend, restrict, remove, or terminate any Advertisement, campaign, creative, landing page, offer, targeting setting, or account where Redtraffic reasonably suspects or determines that it violates these Guidelines, the Terms and Conditions, applicable law, payment-provider rules, card-network rules, platform policies, user-safety standards, or Redtraffic’s risk-management standards.
4.15. Advertisers must promptly update or remove campaigns, creatives, landing pages, products, services, offers, or claims that become inaccurate, unlawful, non-compliant, unsupported, expired, unavailable, or otherwise inconsistent with these Guidelines.
4.16. By submitting any campaign, Advertisement, creative, landing page, tracking technology, or related material to Redtraffic, the Advertiser represents and warrants that it has the legal right to do so and agrees to comply with these Guidelines, the Terms and Conditions, the Privacy Policy, the Cookies Policy, payment-provider rules, card-network rules, and all applicable laws.
5. CONTENT CATEGORIES; MAINSTREAM AND RESTRICTED CONTENT
5.1. Redtraffic may classify Advertisements, creatives, landing pages, offers, websites, traffic sources, placements, and campaigns into content categories for moderation, targeting, publisher compatibility, user-safety, payment-provider compliance, reporting, and risk-management purposes.
5.2. Content categorized as mainstream must not contain visible nudity, exposed genitals, exposed nipples, explicit sexual acts, pornographic language, sexually explicit claims, or other adult-oriented content.
5.3. Suggestive content, including provocative poses, bikini-focused imagery, lingerie-focused imagery, dating content oriented toward sexual encounters, sexually suggestive wording, or adult-adjacent themes, may be classified as restricted, sensitive, adult-oriented, or “sexy” content and may be limited, blocked, or rejected by Redtraffic or by certain publishers.
5.4. Adult-oriented, sexually explicit, dating, webcam, fantasy, roleplay, erotic, or other sensitive content may require prior approval, additional compliance review, age-verification review, publisher compatibility review, jurisdictional restrictions, payment-provider review, or other controls determined by Redtraffic.
5.5. Members must not misclassify, conceal, disguise, or understate the nature of any Advertisement, creative, landing page, offer, website, traffic source, or campaign. Misclassification or concealment may be treated as a material breach of these Guidelines.
5.6. Redtraffic may reject, reclassify, restrict, pause, remove, or terminate any campaign, creative, landing page, traffic source, placement, website, or account where Redtraffic determines that the content category, targeting, placement, publisher compatibility, jurisdictional availability, or compliance risk is unsuitable.
5.7. Classification by Redtraffic is for operational, moderation, targeting, and risk-management purposes only. It does not mean that Redtraffic has verified the legality, compliance, safety, ownership, or suitability of the relevant content, campaign, website, traffic source, product, service, or offer.
6. FORMAT-SPECIFIC AND TECHNICAL REQUIREMENTS
6.1. All creatives, Advertisements, landing pages, tracking URLs, scripts, tags, redirects, and related materials must comply with the technical specifications, format requirements, file-size limits, quality standards, and moderation requirements published or communicated by Redtraffic.
6.2. Creatives and landing pages must be delivered through secure and reliable methods, including HTTPS where applicable. Creatives, landing pages, scripts, redirects, and tracking technologies must not contain malware, unauthorized code, unauthorized redirects, browser-locking behavior, forced downloads, deceptive overlays, or functionality that degrades user experience, interferes with navigation, or simulates system warnings.
6.3. Display, banner, and similar creative formats must comply with Redtraffic’s applicable size, weight, animation, and technical requirements. Creative files, including GIF, PNG, JPG, JPEG, MP4 banners, and similar files, should generally not exceed 150 KB per file where feasible. Larger files may be rejected, restricted, or require approval at Redtraffic’s discretion.
6.4. Animated elements must not flicker excessively, create misleading urgency, imitate system functions, or rotate so quickly that they impair user experience. Image or text rotations should not switch faster than approximately one change every two seconds.
6.5. Popunder, interstitial, fullpage, and similar formats must not automatically redirect users to app stores, external applications, downloads, payment pages, subscription prompts, push-subscription flows, or other destinations without clear user action and compliance with applicable law, platform rules, and Redtraffic requirements. Where a close, skip, or dismissal control is required, it must be visible, functional, and not deceptive.
6.6. Video, in-stream, outstream, VAST, and similar formats must clearly represent the product, service, offer, or landing page being promoted. Video duration must be a minimum of 10 seconds and a maximum of 30 seconds, unless Redtraffic approves otherwise. If using a VAST link, the skip button should be enabled after approximately 5 seconds where the format or placement supports skipping. MP4 format is recommended for compatibility with most video players.
6.7. Autoplay with sound is prohibited unless expressly permitted by Redtraffic for a specific format or placement. Sound must be user-initiated where required by format rules, publisher requirements, browser rules, or applicable law.
6.8. Native advertising creatives must accurately represent the landing page and must not mislead users into believing that an advertisement is independent editorial content where such presentation would be deceptive or unlawful. Native landing pages should contain substantive, relevant, and non-misleading content that matches the promoted offer.
6.9. Native image creatives must use 300×300 PNG or JPEG images. Native video creatives must not exceed 1.5 MB, must use a 16:9 aspect ratio, and must not exceed 10 seconds in length. Sound must be disabled in native thumbnails and native video previews unless expressly approved by Redtraffic.
6.10. Native images and thumbnails must not use fake buttons, misleading arrows, deceptive split images, fake interface elements, unauthorized logos, unauthorized watermarks, or other elements that materially mislead users. Logos or watermarks may be allowed only where approved by Redtraffic or supported by the applicable placement.
6.11. Push notification, instant message, and similar formats must not use misleading titles, fake chat requests, fake message alerts, fake system notifications, false urgency, forced subscription mechanisms, browser-locking behavior, or deceptive calls to action.
6.12. Push notification and instant message image sizes must be 720×480 or 192×192 in JPEG, PNG, or GIF format, unless Redtraffic approves or requires another size for a specific placement, browser, device, or traffic source. Title length should be approximately 30 characters, and description length should be approximately 40 characters. Browser, device, or publisher limits may vary.
6.13. Creatives must not use unauthorized names, images, likenesses, logos, trademarks, copyrighted materials, testimonials, endorsements, or other third-party materials. Redtraffic may request proof of rights, source files, licenses, authorizations, releases, substantiation, or other supporting documentation at any time.
6.14. Redtraffic may reject, resize, restrict, suspend, remove, or require modification of any creative, landing page, script, tag, redirect, format, or campaign that fails technical checks, compliance review, user-safety review, publisher compatibility review, payment-provider review, or Redtraffic’s risk-management standards.
6.15. Redtraffic may update, supplement, or apply additional technical specifications, file-size limits, dimensions, supported formats, duration limits, skip timing, title limits, description limits, image requirements, and other format rules where required for technical, publisher, traffic-source, device, browser, jurisdictional, compliance, or operational reasons.
7. MODERATION; ENFORCEMENT; CONSEQUENCES
7.1. All campaigns, Advertisements, creatives, landing pages, traffic sources, websites, placements, accounts, payments, payouts, and related activity may be reviewed by Redtraffic before activation and at any time during the account, campaign, or traffic-source lifecycle.
7.2. Redtraffic may use automated systems, manual review, third-party tools, fraud-prevention systems, traffic-quality systems, payment-provider review, sanctions/AML screening, user reports, publisher reports, advertiser reports, compliance audits, or other review methods to identify potential violations, risks, or suspicious activity.
7.3. Redtraffic may approve, reject, pause, suspend, restrict, remove, block, terminate, reclassify, or require modification of any campaign, Advertisement, creative, landing page, offer, traffic source, website, placement, account, payment, payout, or activity where Redtraffic reasonably suspects or determines a violation of these Guidelines, the Terms and Conditions, applicable law, payment-provider rules, card-network rules, platform policies, user-safety standards, traffic-quality requirements, or Redtraffic’s risk-management standards.
7.4. Redtraffic may take immediate action without prior notice where necessary or appropriate to prevent or respond to fraud, invalid traffic, malvertising, malware, phishing, prohibited content, unlawful activity, unauthorized access, sanctions/AML risk, chargeback exposure, payment-provider risk, regulatory risk, security incidents, technical abuse, user harm, publisher harm, advertiser harm, or harm to Platform integrity.
7.5. Enforcement actions may include campaign rejection, campaign suspension, campaign termination, creative removal, landing page rejection, traffic-source rejection, zone removal, placement restriction, account suspension, account termination, payment holds, payout holds, refund delays, withholding, set-off, deduction, retention, or forfeiture to the extent permitted by applicable law and payment-provider rules, and any other remedies available under the Terms and Conditions.
7.6. Redtraffic may require additional documentation, verification, proof of rights, proof of authorization, traffic-source evidence, campaign materials, legal disclosures, compliance records, payment-method proof, payout-method proof, tax documentation, identity documents, company documents, beneficial ownership information, or other materials before approving, continuing, reinstating, paying, or releasing any account, campaign, traffic source, payment, payout, or balance.
7.7. Redtraffic is not required to disclose specific detection methods, risk signals, internal criteria, review procedures, evidence, source reports, publisher reports, advertiser reports, fraud-prevention data, compliance data, or security information where disclosure may compromise Platform integrity, fraud prevention, security, legal strategy, payment-provider requirements, investigations, or Redtraffic’s legitimate business interests.
7.8. Approval, moderation, delivery, non-rejection, or continued availability of any campaign, creative, landing page, traffic source, website, placement, or account does not constitute confirmation that such item is lawful, compliant, safe, approved for all jurisdictions, approved by payment providers, or suitable for all publishers, users, or traffic sources.
7.9. Repeated, severe, intentional, fraudulent, unlawful, or high-risk violations may result in permanent account termination, permanent rejection of traffic sources, permanent blocking from the Platform, withholding or forfeiture of funds to the extent permitted by applicable law and payment-provider rules, disclosure to payment providers or competent authorities where appropriate, and legal or equitable remedies.
7.10. The rights and remedies in this Section are cumulative and do not limit any other rights or remedies available to Redtraffic under these Guidelines, the Terms and Conditions, applicable law, payment-provider rules, card-network rules, or equity.
8. PUBLISHER GUIDELINES; TRAFFIC SOURCES; AD PLACEMENTS
8.1. Publishers and Sellers are solely responsible for all websites, applications, traffic sources, placements, ad zones, Site Content, scripts, tags, pixels, cookies, tracking technologies, redirects, data practices, user interactions, and business activities submitted, connected, routed, monetized, or made available through or in connection with the Platform.
8.2. Publishers must own, operate, control, or have all necessary rights, licenses, permissions, consents, and authorizations to use, submit, connect, display, route, monetize, and make available each website, application, traffic source, placement, ad zone, script, tag, pixel, cookie, and related property used with the Services.
8.3. Publisher websites, applications, traffic sources, placements, and Site Content must comply with these Guidelines, the Terms and Conditions, the Privacy Policy, the Cookies Policy, applicable law, payment-provider rules, card-network rules, industry standards, platform policies, and Redtraffic’s traffic-quality requirements.
8.4. Publishers must not submit, connect, route, monetize, or make available any website, application, traffic source, placement, ad zone, or Site Content involving illegal content, stolen content, counterfeit goods, unauthorized copyrighted material, intellectual property infringement, unlawful adult content, non-consensual content, minors, trafficking, exploitation, malware, phishing, fraud, illegal gambling, illegal financial services, controlled substances, unlawful weapons, or any content prohibited under Section 3 of these Guidelines.
8.5. Publishers must ensure that their websites, applications, traffic sources, and placements contain meaningful, lawful, and accessible content. Redtraffic may reject or restrict websites, applications, traffic sources, or placements that are under construction, inactive, empty, misleading, low quality, parked, primarily made for ads, lacking meaningful content, excessively duplicative, or otherwise unsuitable for the Platform.
8.6. Publishers must not generate, sell, route, or monetize invalid traffic, artificial impressions, artificial clicks, bot traffic, automated traffic, incentivized or forced actions not expressly approved by Redtraffic, hidden traffic, proxy or VPN-manipulated traffic, traffic from misleading placements, or traffic generated through deceptive, fraudulent, artificial, or unauthorized means.
8.7. Publishers must not use hidden iframes, invisible ads, stacked ads, misleading placements, deceptive buttons, forced clicks, auto-clicks, unauthorized auto-refresh, excessive auto-refresh, forced redirects, unauthorized redirects, browser lockers, malware, harmful code, unauthorized scripts, or any practice that manipulates measurements, interferes with user choice, misleads users, or degrades user experience.
8.8. Publishers must not modify, interfere with, reverse engineer, manipulate, obscure, remove, or misuse Redtraffic scripts, tags, tracking links, reporting tools, ad code, security mechanisms, fraud-prevention systems, or technical integrations.
8.9. Publishers must place advertisements only on approved websites, applications, placements, ad zones, or traffic sources and only in the manner approved by Redtraffic. Publishers must not move ad code, resell ad placements, redirect traffic, broker traffic, or use Redtraffic ad code on unapproved properties without Redtraffic’s prior written approval.
8.10. Publishers must maintain appropriate privacy notices, cookie notices, consent mechanisms, opt-out mechanisms, and other disclosures required by applicable law for their websites, applications, traffic sources, tracking technologies, advertising technologies, and data practices.
8.11. Publishers serving advertisements to users located in the European Union or other jurisdictions with ad-transparency requirements must comply with applicable transparency obligations. Where required, advertisements must be clearly identifiable as advertising, and Publishers must not remove, obscure, interfere with, or misrepresent transparency information provided by Redtraffic or advertisers.
8.12. Where a Publisher website, application, traffic source, Site Content, or business involves adult-oriented or sexually explicit content, the Publisher is solely responsible for all applicable age-verification, consent, record-keeping, labeling, disclosure, privacy, and compliance obligations, including where applicable 18 U.S.C. §2257, 18 U.S.C. §2257A, and any related regulations.
8.13. Publishers are solely responsible for maintaining any required Custodian of Records, posting any required 2257 statement, maintaining legally sufficient records and consents, responding to copyright or legal complaints, and ensuring that all models, performers, users, or persons appearing in content are of legal age and have provided valid consent where required.
8.14. Publishers must promptly notify Redtraffic of any material change to a website, application, traffic source, placement, ad zone, content category, ownership, domain, traffic acquisition method, privacy practice, cookie practice, compliance status, or other information previously provided to Redtraffic.
8.15. Redtraffic may review, approve, reject, suspend, restrict, remove, reclassify, or terminate any website, application, traffic source, placement, ad zone, Publisher account, or payout where Redtraffic reasonably suspects or determines fraud, invalid traffic, prohibited content, unlawful activity, privacy risk, security risk, payment-provider risk, policy violation, unsuitable content, excessive ad density, or breach of these Guidelines or the Terms and Conditions.
8.16. Publisher payment eligibility, payout methods, payout thresholds, reserves, deductions, withholding, invalid traffic adjustments, chargebacks, payment holds, payout holds, tax documentation, verification requirements, and related payment issues are governed by the Terms and Conditions. Nothing in these Guidelines limits Redtraffic’s rights under the Terms and Conditions.
8.17. Payments or payouts may be withheld, delayed, reduced, reversed, set off, deducted, retained, or forfeited to the extent permitted by applicable law and payment-provider rules where Redtraffic reasonably suspects or determines fraud, invalid traffic, prohibited content, unlawful activity, breach of these Guidelines, breach of the Terms and Conditions, payment-provider risk, chargeback exposure, tax issue, sanctions/AML risk, or other compliance concern.
9. PAYMENTS; PAYOUTS; WITHHOLDING
9.1. Payment eligibility, advertising budgets, refunds, chargebacks, payment disputes, Seller Earnings, payout methods, payout thresholds, reserves, deductions, withholding, tax documentation, verification requirements, invalid traffic adjustments, payment holds, payout holds, and related financial matters are governed by the Terms and Conditions.
9.2. Redtraffic may delay, reduce, reverse, set off, deduct, retain, withhold, or forfeit funds, balances, Earnings, reserves, pending payments, or payouts to the extent permitted by applicable law and payment-provider rules where Redtraffic reasonably suspects or determines fraud, invalid traffic, prohibited content, unlawful activity, breach of these Guidelines, breach of the Terms and Conditions, chargeback exposure, payment-provider risk, sanctions/AML risk, tax issue, regulatory risk, or other compliance concern.
9.3. Buyers and Sellers are responsible for all fees, chargebacks, refunds, reversals, payment disputes, tax obligations, penalties, costs, losses, or damages caused by their campaigns, traffic sources, content, payments, payouts, breach, fraud, invalid traffic, prohibited content, unlawful activity, or violation of applicable law.
9.4. Nothing in these Guidelines creates any right to payment, payout, refund, credit, compensation, or damages except as expressly provided in the Terms and Conditions or required by applicable mandatory law.
9.5. Nothing in this Section limits Redtraffic’s rights or remedies under the Terms and Conditions, applicable law, payment-provider rules, card-network rules, or equity.
10. UPDATES TO THESE GUIDELINES
10.1. Redtraffic may update, modify, replace, or supplement these Guidelines from time to time to reflect changes in the Services, Platform functionality, advertising formats, traffic-quality requirements, technical specifications, payment-provider requirements, card-network rules, legal requirements, industry standards, compliance processes, risk-management practices, or business operations.
10.2. Updated Guidelines may be posted on the Website, made available through the Platform, sent by email, displayed in an account interface, or otherwise communicated electronically.
10.3. Unless a later effective date is stated, updated Guidelines become effective when posted, displayed, sent, or otherwise made available.
10.4. Continued access to or use of the Services after updated Guidelines become effective constitutes acceptance of the updated Guidelines.
10.5. Redtraffic may implement immediate changes where required or advisable for legal, regulatory, payment-provider, card-network, security, fraud-prevention, traffic-quality, technical, operational, or risk-management reasons.
11. CONTACT US
11.1. If you have questions about these Guidelines, campaign moderation, publisher requirements, traffic-source review, or compliance requirements, you may contact Redtraffic at:
Email: help@redtraffic.com
Postal address:
REDLEADZ LLC
16773 Sheridan Pkwy, Apt 303
Broomfield, CO 80023
United States
11.2. Redtraffic may require account verification, identity verification, company verification, payment-method verification, payout-method verification, traffic-source information, campaign materials, or other supporting documentation before responding to certain requests or reviewing certain matters.
