REDTRAFFIC ADVERTISER & PUBLISHER GUIDELINES
(Issued by Red Traffic Media LLC)
Effective Date: January, 2026
PART I — ADVERTISER GUIDELINES
1) Ads Transparency for EU End-Users (DSA)
Advertisers are responsible for ensuring their campaigns comply with all applicable laws in every location where ads appear, including the EU Digital Services Act (DSA). To meet the DSA’s Ad Transparency obligations and help EU end users identify the advertiser behind an ad, Redtraffic may display transparency information derived from data provided by the advertiser under the advertiser’s sole responsibility.
What may be shown to EU end users:
The name of the natural person, legal entity, or business on whose behalf the advertisement is presented and, where different, the person or entity who paid for the advertisement.
Meaningful information about the main parameters used to determine why the advertisement was shown to that user (for example, targeting criteria).
Campaign approval or rejection is at Redtraffic’s sole discretion. Active campaigns may be reviewed continuously and may be paused or stopped at any time where necessary for compliance, security, or operational reasons.
2) General Rules for All Advertising Campaigns
No malware, phishing, browser lockers, scareware, forced redirects, or automatic downloads.
No deceptive claims, fake chat requests, misleading push-subscription flows, or imitation of operating-system or system alerts.
No infringement of third-party intellectual property, trademarks, or unauthorized use of celebrity images.
No adult or sexual content targeting jurisdictions where such content is prohibited by law.
Animated elements must not flicker excessively; image or text rotations should not switch faster than approximately one change every two seconds.
Automatic sound playback is prohibited for display or video formats unless explicitly permitted for a specific format.
Creative files (GIF, PNG, JPG, MP4 banners) should generally not exceed 150 KB per file where feasible. Larger files may be rejected at Redtraffic’s discretion.
Popunder campaigns must not automatically redirect to app stores or launch applications without user interaction.
Deepfake, faceswap, or undressing applications are prohibited. Crypto, forex, and binary options offers may require prior approval.
Where applicable, banners and landing pages must comply with 18 U.S.C. §2257 requirements.
3) Specific Rules — Mainstream Category
No visible nudity (including nipples or genitals).
No pornographic language.
Suggestive content such as provocative poses, bikini-focused imagery, or dating content oriented toward sexual encounters may be categorized as “SEXY” and may be blocked by certain publishers.
4) Specific Rules — In-Stream Video (VAST)
Video duration: minimum 10 seconds and maximum 30 seconds.
If using a VAST link, the skip button should be enabled after approximately 5 seconds.
MP4 format is recommended for compatibility with most video players.
The video must clearly represent the product, service, or offer presented on the landing page.
Advertisers must own or be authorized to use all materials contained in the creative. Proof of authorization may be requested.
Redtraffic reserves the right to reject any in-stream campaign at its discretion.
5) Specific Rules — Native Advertising
Global Native specifications (subject to change):
Images: 300×300 (PNG or JPEG).
Native video: maximum 1.5 MB, aspect ratio 16:9, maximum length 10 seconds. Sound must be disabled in thumbnails.
Landing pages should contain real editorial-style content such as an article, tutorial, or informational page.
Adult Native requirements:
Images should be simple and without design overlays. Logos or watermarks may be allowed only in certain video thumbnails.
Elements such as fake buttons, arrows, or split images are not permitted.
Mainstream Native requirements:
No nudity (bikini content only).
No sexual or vulgar language.
Limited design elements such as small text overlays or subtle indicators may be accepted within reasonable limits.
6) Specific Rules — Push Notification / Instant Message Advertising
No misleading titles or messages such as fake chat requests.
Banner image sizes: 720×480 or 192×192 (JPEG, PNG, or GIF).
Title length: approximately 30 characters; description length: approximately 40 characters (browser limits may vary).
No browser-locking behavior or forced subscription mechanisms.
7) Technical & Creative Requirements
Creatives and landing pages must be delivered via HTTPS.
Autoplay with sound is prohibited; sound must always be user-initiated.
Interstitial and video formats must include a visible and functional close or skip control where applicable.
Creatives must not degrade user experience, block navigation, or simulate system warnings.
Redtraffic reserves the right to request source files or proof of rights and to remove creatives that fail compliance checks.
8) Enforcement
Redtraffic may suspend, pause, or terminate campaigns or accounts where violations of these Guidelines, the Terms, or applicable law are detected.
Funds may be withheld where fraud, invalid traffic, malvertising, or other serious policy breaches are reasonably suspected, to the extent permitted by applicable law and payment-provider requirements.
Repeated or severe violations may result in permanent account termination.
By submitting any campaign or creative to the Redtraffic platform, advertisers agree to comply with these Guidelines.
9) Campaign Moderation
All advertising campaigns submitted to the Redtraffic platform are subject to review through automated systems and/or manual moderation procedures. Redtraffic reserves the right to approve, reject, suspend, or remove any campaign, creative, or landing page that does not comply with these Guidelines, the Terms and Conditions, applicable law, or internal compliance policies.
Moderation may occur prior to campaign activation or at any time during the campaign lifecycle. Advertisers acknowledge that Redtraffic may take immediate action where necessary to prevent fraud, malvertising, unlawful content, or risks to users, partners, or payment providers.
PART II — PUBLISHER GUIDELINES
1) Ads Transparency for EU End-Users (DSA)
Publishers serving advertisements to users located in the European Union must comply with applicable transparency requirements under the Digital Services Act (DSA). Where required, advertisements must be clearly identifiable as advertising and must display the transparency information provided by the advertiser.
2) General Publisher Rules
Websites must comply with intellectual property laws and provide appropriate copyright notices.
Adult websites must comply with applicable legal requirements, including 18 U.S.C. §2257 where relevant.
No illegal content or promotion of illegal activities.
No incentive traffic or artificial generation of impressions or clicks.
Websites with minimal content, under construction, or with excessive advertising density may be rejected.
Ad scripts must not inject unauthorized redirects or harmful code.
3) Publisher Payments
Publishers must maintain active ad zones at the time payout requests are submitted.
Payment eligibility, payment methods, and withholding rules are governed by the Redtraffic Terms and Conditions.
Payments may be withheld in cases of fraud, invalid traffic, or policy violations.
PART III — LEGAL & CONTACT
1) Legal Disclaimer
Red Traffic Media LLC shall not be responsible for damages, losses, or liabilities resulting from violations of these Guidelines or applicable laws by advertisers or publishers, to the extent permitted by applicable law. Each user of the Redtraffic platform remains solely responsible for ensuring that their activities comply with all applicable legal requirements.
2) Governing Law
These Guidelines shall be governed by and construed in accordance with the laws of Georgia.
These Guidelines form part of the Redtraffic Terms and Conditions. Any disputes shall be resolved in accordance with the dispute resolution provisions set out in the Redtraffic Terms and Conditions.
3) Updates
These Guidelines may be updated periodically to reflect changes in technology, industry standards, or legal requirements. Updated versions will be published on redtraffic.com.
4) Contact
Red Traffic Media LLC
Georgia, Tbilisi, Vake district
University street N17a, floor 10
Email: help@redtraffic.com
